by Bridget | Feb 16, 2017 | Adwords, Attracting Leads, Content, Creative, Digital, SEO, Tracking Results
Google’s recent rollout of Expanded Text Ads has been the biggest change to Adwords in years. Which makes this a great time to look at how to write, test and improve your Adwords ad copy. Expanded Text Ads vs Traditional Adwords Ads I’m going to keep this...
by Bridget | Feb 2, 2017 | Content, Digital, SEO, Strategy, Tracking Results
Do you look at your competitor websites? At NoBull, we believe competitor comparison is essential – you need to know what you’re up against. That’s why we include it in all our website audits. But you don’t need a full-scale third party audit...
by Bridget | Dec 22, 2016 | Content, Real Life Examples, SEO, Social Media
We all know the old saying: ‘The definition of insanity is doing the same thing over and over again, but expecting different results.’ Most of us in small business are probably guilty of this at least some of the time. I know I have been. But 2016 was a...
by Bridget | Nov 10, 2016 | Attracting Leads, Content, Digital, SEO, Social Media, Strategy
Our last post listed 15 ways to drive traffic to your website including online advertising options, offline options and email marketing. Today, we’re going to explore how you can use non-paid online promotion to get more traffic – plus how to leverage your...
by Bridget | Oct 27, 2016 | Attracting Leads, Digital, Email Marketing, SEO, Social Media, Strategy, Tracking Results
Today’s post looks at some simple, actionable ways to drive website traffic. Maybe you have good traffic levels, but you’d like more. Good on you! Or maybe you don’t have much traffic at all. Don’t feel bad – you’re not alone! There...
by Bridget | Sep 29, 2016 | Digital, Real Life Examples, SEO, Strategy, Tracking Results
57% of small and medium business do not have a mobile-friendly website. Nearly two thirds of them don’t have plans to upgrade. That’s according to the 2016 Sensis eBusiness report. Yet any digital marketer will tell you your website should be...