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How to get attention! 2 simple, free tools for great copywriting

Why does copywriting matter? Copywriting is right at the heart of marketing. Whether you're writing web pages, whether you're writing emails, whether you're writing a brochure, you're writing copy. And you need to make it good, so it will attract interest. That's the...

Adwords Ad Copy: Tips to Write, Test and Improve Your Ads

Google's recent rollout of Expanded Text Ads has been the biggest change to Adwords in years. Which makes this a great time to look at how to write, test and improve your Adwords ad copy. Expanded Text Ads vs Traditional Adwords Ads I'm going to keep this short, since...

What you can learn from competitor websites

Do you look at your competitor websites? At NoBull, we believe competitor comparison is essential - you need to know what you're up against. That's why we include it in all our website audits. But you don't need a full-scale third party audit to get some insights....

Reflections on 2016 – and 5 ways to grow business in 2017

We all know the old saying: 'The definition of insanity is doing the same thing over and over again, but expecting different results.' Most of us in small business are probably guilty of this at least some of the time. I know I have been. But 2016 was a year when I...

Adwords Case Study: A Tale of Two Campaigns

This is an Adwords case study with a difference. Today I'm comparing two campaigns. Same client. Same target market. And the same landing pages. One campaign has a click to conversion rate of 1.81%. It generates leads at a cost of $122.33 each. One campaign has a...

Ways to Drive Traffic to Your Website: Part Two

Our last post listed 15 ways to drive traffic to your website including online advertising options, offline options and email marketing. Today, we're going to explore how you can use non-paid online promotion to get more traffic - plus how to leverage your own network...

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