by NoBull Marketing | Sep 12, 2019 | Data, Real Life Examples, Strategy, Tracking Results
Let’s imagine a company is quoting you a price to promote your services to their email list or to send direct mail to their contacts. How do you decide whether you should? Will you get a positive return on the investment you make using the third-party channel? The...
by Bridget | Sep 11, 2019 | Attracting Leads, Email Marketing, SEO, Social Media, Strategy, Tracking Results
Today we’re looking at the difference between branding and direct response marketing. Both are important, but how do they fit in your overall marketing plan? The difference between branding and direct response A branding campaign is designed to drive or...
by Bridget | Aug 13, 2018 | Attracting Leads, Growing Customers, Tracking Results
If word of mouth marketing is the best sort of marketing, using reviews and testimonials is the second best! They basically pump up your word of mouth. Now somebody is talking not only to the people they know, but also to other people about your business. Let’s...
by Bridget | Jun 11, 2018 | Email Marketing, SEO, Strategy, Tracking Results
Let’s start from the principle that you are a small business or even a startup. You don’t have much money. You have a lot of time, but you have a lot of things you need to do with your time and you don’t have a great number of resources. So how are...
by Bridget | May 15, 2018 | Attracting Leads, Growing Customers, Tracking Results
Surveys are quick, easy and (with tools like SurveyMonkey) easily affordable for small to medium businesses. So how do you use them effectively? Let’s look at four key benefits of surveys – plus hints on how to implement effectively in your small or medium...
by Bridget | Mar 9, 2017 | Blogging, Content, Creative, SEO, Tracking Results
Why does copywriting matter? Copywriting is right at the heart of marketing. Whether you’re writing web pages, whether you’re writing emails, whether you’re writing a brochure, you’re writing copy. And you need to make it good, so it will...
