by Bridget | Jun 11, 2018 | Email Marketing, SEO, Strategy, Tracking Results
Let’s start from the principle that you are a small business or even a startup. You don’t have much money. You have a lot of time, but you have a lot of things you need to do with your time and you don’t have a great number of resources. So how are...
by Bridget | May 15, 2018 | Attracting Leads, Growing Customers, Tracking Results
Surveys are quick, easy and (with tools like SurveyMonkey) easily affordable for small to medium businesses. So how do you use them effectively? Let’s look at four key benefits of surveys – plus hints on how to implement effectively in your small or medium...
by Bridget | Mar 9, 2017 | Blogging, Content, Creative, SEO, Tracking Results
Why does copywriting matter? Copywriting is right at the heart of marketing. Whether you’re writing web pages, whether you’re writing emails, whether you’re writing a brochure, you’re writing copy. And you need to make it good, so it will...
by Bridget | Feb 16, 2017 | Adwords, Attracting Leads, Content, Creative, Digital, SEO, Tracking Results
Google’s recent rollout of Expanded Text Ads has been the biggest change to Adwords in years. Which makes this a great time to look at how to write, test and improve your Adwords ad copy. Expanded Text Ads vs Traditional Adwords Ads I’m going to keep this...
by Bridget | Feb 2, 2017 | Content, Digital, SEO, Strategy, Tracking Results
Do you look at your competitor websites? At NoBull, we believe competitor comparison is essential – you need to know what you’re up against. That’s why we include it in all our website audits. But you don’t need a full-scale third party audit...
by Bridget | Dec 13, 2016 | Adwords, Attracting Leads, Digital, Real Life Examples, Tracking Results
This is an Adwords case study with a difference. Today I’m comparing two campaigns. Same client. Same target market. And the same landing pages. One campaign has a click to conversion rate of 1.81%. It generates leads at a cost of $122.33 each. One campaign has...
