by Bridget | Sep 29, 2016 | Digital, Real Life Examples, SEO, Strategy, Tracking Results
57% of small and medium business do not have a mobile-friendly website. Nearly two thirds of them don’t have plans to upgrade. That’s according to the 2016 Sensis eBusiness report. Yet any digital marketer will tell you your website should be...
by Bridget | Jul 21, 2016 | Adwords, Attracting Leads, Tracking Results
Anyone who’s spending money or time (or both) on Google Adwords wants to know how their campaigns are performing. You want to know if there’s room for improvement. You want to know how you compare to other companies. And all too often, the focus is on CTR,...
by Bridget | Feb 29, 2016 | Data, Real Life Examples, Tracking Results
I’m a big believer in marketing data. That’s data about your customers. Data about your market. Data about your campaigns and activities. But marketing data is only the start. It’s how well you understand and use it that makes the difference. What...
by Bridget | Mar 3, 2015 | Adwords, Attracting Leads, SEO, Tracking Results
It’s possible to run a Google Adwords campaign without negative keywords, but you’ll probably get a lot better return on investment if you add some. Why? They stop your ad showing up for irrelevant searches. If you already know this, but just want help on...
by Bridget | Dec 8, 2014 | Converting Leads, Email Marketing, Growing Customers, Social Media, Tracking Results
Where do your best leads come from? The image above is part of a neat infographic based on CRM data from hundreds of B2B companies. (See the complete version at the bottom of this post.) It tracks how leads from different lead sources convert to opportunities, plus...
by Bridget | Nov 21, 2014 | Blogging, SEO, Tracking Results
This year’s Shop Small events had a focus on Digital Marketing, so I went along to the Sydney one to check it out. I’m going to write another post with a general report, but today I want to talk about running a successful small business blog. I’ll...