by Bridget | Dec 13, 2016 | Adwords, Attracting Leads, Digital, Real Life Examples, Tracking Results
This is an Adwords case study with a difference. Today I’m comparing two campaigns. Same client. Same target market. And the same landing pages. One campaign has a click to conversion rate of 1.81%. It generates leads at a cost of $122.33 each. One campaign has...
by Bridget | Nov 10, 2016 | Attracting Leads, Content, Digital, SEO, Social Media, Strategy
Our last post listed 15 ways to drive traffic to your website including online advertising options, offline options and email marketing. Today, we’re going to explore how you can use non-paid online promotion to get more traffic – plus how to leverage your...
by Bridget | Oct 27, 2016 | Attracting Leads, Digital, Email Marketing, SEO, Social Media, Strategy, Tracking Results
Today’s post looks at some simple, actionable ways to drive website traffic. Maybe you have good traffic levels, but you’d like more. Good on you! Or maybe you don’t have much traffic at all. Don’t feel bad – you’re not alone! There...
by NoBull Marketing | Sep 15, 2016 | Attracting Leads, Digital, Research & Reports, SEO
NOTE: there is a more up-to-date (and longer!) directory listing in our new blog post on Top Australian Business Directories for 2021. How many Australian business directories online is your website listed in? Directory listings may not be the first thing you think...
by Bridget | Aug 4, 2016 | Attracting Leads, Converting Leads, Digital, Social Media, Strategy
Business networking is one of the oldest ways to get leads and grow your business. But how do you do it online? Start with your website. Websites are great candidates for networking. They’re active 24-7. They don’t get tired. They don’t judge people...
by Bridget | Jul 21, 2016 | Adwords, Attracting Leads, Tracking Results
Anyone who’s spending money or time (or both) on Google Adwords wants to know how their campaigns are performing. You want to know if there’s room for improvement. You want to know how you compare to other companies. And all too often, the focus is on CTR,...